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That's why The Bricks Hotels mainly and exclusively use natural materials such as wood and natural fibres, modern and timeless, combined with pure exposed concrete and glass to create an arc of tension between the materials.
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We are convinced: simple and well-made products make life better and more beautiful. Reduced design, although restrained, is by no means cool and forbidding, but rather puts people and their needs for well-being and comfort in the foreground. Even more than in other regions of Europe, modern design in Scandinavia aimed to make people's lives easier and simpler. There was neither time nor money for elaborate decoration. The typical houses were furnished in a practical and functional way. Until the 20th century, life in the North was hard and the coffers were only modestly filled. Scandinavian countries discovered it a long time ago: Less is more! It's not for nothing that the "northerners" are pioneers in design and living culture worldwide.
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Less is more: learning from the Scandinavians
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Originally, the term "sustainability" actually comes from forestry. The fact is that the majority of people perceive the term as a buzzword without knowing its real meaning. But does this sustainability really have to do with reforestation? Clearly: No! Probably there is simply a lack of creative power or - this coincides with our experience - is it simply "green brainwashing"? One thing is certain: "sustainability" has become the motto of many people - whether in politics or in corporate culture.
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Suddenly everything is sustainable and we ask ourselves: "Will everything now suddenly be all right"? "Sustainable" has obviously become a synonym for lasting, long-term, consistent and stable - or is it simply a label for an endeavour oriented towards the future? The now inflationary use of the term "sustainability" has ensured its rapid attrition and reduced the character of the original unique selling point to absurdity. And rightly so - in our opinion! Also, or precisely because we use the word "sustainability" quite often at The Bricks Hotels, it is a real concern for us to use the term with care. A few years ago, the term "sustainability" was almost named the unword of the year.
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